David Carrington

Here’s a great quote from Stop Worrying – About SEO:

I find myself wanting to say to these people, “Stop worrying so much about SEO and just concentrate on creating a website that’s relevant to an audience.” Look, no amount of SEO is going to make something that’s crap good. It’s just not. Instead, focus your efforts into making something that’s good, that reaches an audience and that people will want to naturally share with others.

Optimising a site for something no one wants to get to isn’t going to work. If you focus more on the content then everything else will fall into place around it.